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    Locaria > Insights > Blog > Performance Linguistics

    Locaria – ATC’s Member of the Month

    Locaria – ATC’s Member of the Month

    Raisa McNab, CEO of the ATC, and Lindsay Hong, COO of Locaria,  discuss Locaria’s game-changing...

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    Three different approaches to translation

    Three different approaches to translation

    As the internet and the expectations of customers have evolved, however, it has become...

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    Talking COVID

    Talking COVID

    As the developed world begins to emerge from the pandemic, the impact of COVID-19...

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    Why localised marketing content is key to succeed globally

    Why localised marketing content is key to succeed globally

    This is truer than ever in the post-COVID world, with the pandemic driving a...

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    Machine translation: How to make it work for you

    Machine translation: How to make it work for you

    If you’re planning an international marketing campaign to support an expansion into new global...

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    Making the Most of Martech Part 2: Leveraging linguistics for international impact

    Making the Most of Martech Part 2: Leveraging linguistics for international impact

    Thinking about Martech? Step one is to clarify roles and responsibilities. You need to...

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    Making the Most of Martech Part 1: A Starter Guide

    Making the Most of Martech Part 1: A Starter Guide

    It seems pretty obvious what ‘Martech’ – a simple abbreviation of ‘marketing technology’ –...

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    International Translation Day: Why global communication is more important than ever in 2020

    International Translation Day: Why global communication is more important than ever in 2020

    In our modern era of digital business and electronic communications, the work of language...

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    Boosting ecommerce sales with localisation

    Boosting ecommerce sales with localisation

    Supporting sales with language According to the global content and language services market research...

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    International Translation Day: Is Your Business Multilingual Yet?

    International Translation Day: Is Your Business Multilingual Yet?

    International Translation Day will shine a light on the importance of multilingualism, an ability...

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    Find Your Voice: A Linguistic Introduction To Style Guide Creation

    Find Your Voice: A Linguistic Introduction To Style Guide Creation

    Languages are messy. Brands want to establish their tone of voice and style, whether through...

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    What’s in a name? The Global Translating Challenge

    What’s in a name? The Global Translating Challenge

    In an article for M&M Global, Locaria’s Founder Hannes Ben discusses Performance Linguistics and...

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