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    Locaria > Insights > News & Editorial > Market Research

    Why tone matters: making the right impression in German markets

    Why tone matters: making the right impression in German markets

    The German saying, “Der Ton macht die Musik” (the tone makes the music) states...

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    Anglicisms in the Italian Language: A Choice That Matters

    Anglicisms in the Italian Language: A Choice That Matters

    Every element of localisation entails a choice. When localising into Italian, however, one needs...

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    DACH markets: the same, but different?

    DACH markets: the same, but different?

    The main three countries that make up the German-speaking market known as DACH are...

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