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    Locaria > Insights > News & Editorial > Market Research

    Chinese consumers want ‘richer experiences’. Can you deliver them?

    Chinese consumers want ‘richer experiences’. Can you deliver them?

    In general economic terms, China is set to grow by 6.1 per cent in...

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    4 travel hotspots that could define your marketing in 2020

    4 travel hotspots that could define your marketing in 2020

    One of the most valuable insights you can learn from tracking habits and opinions...

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    Are your sales and communication tactics suited to the modern luxury market?

    Are your sales and communication tactics suited to the modern luxury market?

    This is a competitive, highly demanding sector where consumers place lofty expectations on their...

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    Marketing to Gen Z – what is the right approach for your business?

    Marketing to Gen Z – what is the right approach for your business?

    More and more members of Gen Z will be reaching adulthood in the coming...

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    How Pop Culture Influences Travel in Asian Markets

    How Pop Culture Influences Travel in Asian Markets

    There’s no arguing that pop culture is a major driving force behind a lot...

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    How Studying Seasonality and Travel Habits Can Boost Your Marketing ROI

    How Studying Seasonality and Travel Habits Can Boost Your Marketing ROI

    Travel brands looking to get the greatest value from their marketing and media investments...

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    Get Ready to Make the Most of China’s Singles’ Day Phenomenon

    Get Ready to Make the Most of China’s Singles’ Day Phenomenon

    Retail brands that find the right strategy to market their products and connect with...

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    3 Steps to Seize Ecommerce Potential in the Middle East

    3 Steps to Seize Ecommerce Potential in the Middle East

    Ecommerce is experiencing major growth in the Middle East, so what can businesses do...

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    Tanabata: A Golden Opportunity to Connect with Japanese Culture

    Tanabata: A Golden Opportunity to Connect with Japanese Culture

    Tanabata, also known as the Star Festival, is an event that always generates a...

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    Are You Ready to Meet Ecommerce Customer Needs in Southeast Asia?

    Are You Ready to Meet Ecommerce Customer Needs in Southeast Asia?

    Research has highlighted recent growth in the ecommerce industry in Southeast Asia, a region...

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    Demystifying the DACH Market Part 1: Switzerland

    Demystifying the DACH Market Part 1: Switzerland

    Have you ever wondered if the official language in Austria might be Austrian, or...

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    Coding as a market research method

    Coding as a market research method

    Open-ended questions are an excellent way for researchers to gain insight into the customer...

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