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    Locaria > Articles by: Oliver Barham

    Centralising Creative Adaptation Is No Longer Just About Cost

    Centralising Creative Adaptation Is No Longer Just About Cost

    TL;DR 1) Cost savings are now table stakes. The bigger risk is governance failure...

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    Introducing Adaptria

    Introducing Adaptria

    Global content adaptation is a paradox. On the surface, omnichannel campaigns launch simultaneously in...

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    Common GEO Misconceptions Explained

    Common GEO Misconceptions Explained

    LLMs are helpful, but a little lazy Many people assume AI models gather information,...

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    Why Words Matter: The Power Behind Brand Names

    Why Words Matter: The Power Behind Brand Names

    Adapting content from one language to another means choosing every term carefully, conveying the...

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    From search terms to conversations: Multilingual GEO for LLMs

    From search terms to conversations: Multilingual GEO for LLMs

    As a specialist in multilingual organic optimisation, I’m particularly interested in how this evolution...

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    How to Achieve Brand Consistency Across Channels, Markets, and Languages

    How to Achieve Brand Consistency Across Channels, Markets, and Languages

    In today’s digital ecosystem, brand perception is no longer shaped solely by what you...

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    Google Real Time Translation Review 2025

    Google Real Time Translation Review 2025

    TL;DR Google real time translation What is Google’s Speech Translator? In May 2025, Google...

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    Quantum Dreams and Content Machines

    Quantum Dreams and Content Machines

    BARCELONA — In the shadow of Gaudí’s skyline, a different kind of architecture was...

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    Taking Content (and Careers) Further

    Taking Content (and Careers) Further

    At Locaria, a lot of our daily work revolves around translation, localisation, transcreation, voice-overs…...

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    Specialised AI Models Rise as LLMs Stall

    Specialised AI Models Rise as LLMs Stall

    AI is evolving rapidly, but with the rise of large language models (LLMs) like...

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    GEO: A New Era for SEO and Digital Content

    GEO: A New Era for SEO and Digital Content

    In the ever-evolving world of digital marketing, optimising content to drive organic traffic is...

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    Automation: The Silent Partner in AI’s Success

    Automation: The Silent Partner in AI’s Success

    Artificial Intelligence (AI) has become the star of every boardroom conversation, marketing pitch, and...

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