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    Locaria > Articles by: Locaria

    Why travel marketers need a solid strategy to succeed on Facebook

    Why travel marketers need a solid strategy to succeed on Facebook

    One industry where brands certainly can’t afford to ignore the potential of social media...

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    What could the future hold for personalisation in marketing?

    What could the future hold for personalisation in marketing?

    Looking forward and making informed predictions about what the future holds is a common...

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    Audience insights and other essentials of international media planning

    Audience insights and other essentials of international media planning

    Audience insights Having a clear picture of your target audience is essential in pretty...

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    Luxury brand DNA: why it’s important and how to define yours

    Luxury brand DNA: why it’s important and how to define yours

    The iconic nature of names like Chanel, Hugo Boss and Rolex underlines the scale...

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    How to know if your marketing is delivering results on major shopping days

    How to know if your marketing is delivering results on major shopping days

    There are various events to keep up with, especially if you operate internationally. In...

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    How Small Businesses can take advantage of international markets

    How Small Businesses can take advantage of international markets

    To coincide with Small Business Saturday, a grassroots campaign that highlights small business success,...

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    How to master localisation in Latin America

    How to master localisation in Latin America

    With the rise of its middle class and online connectivity, Latin America is a...

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    Budgeting for 2020 – is it time to review your international media plan?

    Budgeting for 2020 – is it time to review your international media plan?

    Another vital part of building your marketing budget is international media planning, which can...

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    Is your social marketing strategy ready for the Christmas season?

    Is your social marketing strategy ready for the Christmas season?

    One specific aspect of media planning that is becoming increasingly significant for retailers with...

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    Could gender neutrality be a big opportunity for the beauty sector?

    Could gender neutrality be a big opportunity for the beauty sector?

    This is a trend that many businesses are getting on board with. Air Canada,...

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    How to retain customers after Black Friday

    How to retain customers after Black Friday

    Brands and retailers have been planning for the logistics of Black Friday months in...

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    Why Africa and the Middle East are becoming retail growth drivers

    Why Africa and the Middle East are becoming retail growth drivers

    The past few years haven’t been as kind to the British retail industry. High...

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