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    Locaria > Articles by: Locaria

    How translation and localisation can drive results in multimedia content marketing

    How translation and localisation can drive results in multimedia content marketing

    If you’re looking to add an exciting new dimension to your international marketing in...

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    Three different approaches to translation

    Three different approaches to translation

    As the internet and the expectations of customers have evolved, however, it has become...

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    Why localised marketing content is key to succeed globally

    Why localised marketing content is key to succeed globally

    This is truer than ever in the post-COVID world, with the pandemic driving a...

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    Machine translation: How to make it work for you

    Machine translation: How to make it work for you

    If you’re planning an international marketing campaign to support an expansion into new global...

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    Making the Most of Martech Part 2: Leveraging linguistics for international impact

    Making the Most of Martech Part 2: Leveraging linguistics for international impact

    Thinking about Martech? Step one is to clarify roles and responsibilities. You need to...

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    Making the Most of Martech Part 1: A Starter Guide

    Making the Most of Martech Part 1: A Starter Guide

    It seems pretty obvious what ‘Martech’ – a simple abbreviation of ‘marketing technology’ –...

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    Ecommerce in 2021: How you can succeed amid rising competition

    Ecommerce in 2021: How you can succeed amid rising competition

    Covid-19 made 2020 a year that was full of challenges but also ripe with...

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    How email marketing localisation drives brand engagement

    How email marketing localisation drives brand engagement

    Email marketing can help you achieve a range of business goals, from raising brand...

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    Travel marketing beyond 2021 – how to prepare for recovery

    Travel marketing beyond 2021 – how to prepare for recovery

    Since the pandemic was declared by the World Health Organization back in March 2020,...

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    Position Zero: Are you doing enough to optimise for voice search localisation?

    Position Zero: Are you doing enough to optimise for voice search localisation?

    With enormous potential for ongoing growth in this segment of the ecommerce sector, brands...

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    International Translation Day: Why global communication is more important than ever in 2020

    International Translation Day: Why global communication is more important than ever in 2020

    In our modern era of digital business and electronic communications, the work of language...

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    Boosting ecommerce sales with localisation

    Boosting ecommerce sales with localisation

    Supporting sales with language According to the global content and language services market research...

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