Talking COVID

Talking COVID

As the developed world begins to emerge from the pandemic, the impact of COVID-19...

Accessing The UK Opportunity in 2021

Accessing The UK Opportunity in 2021

As the UK sees continued success with the vaccine roll-out and expects to emerge...

Building Consumer Trust: The Role of Localisation

Building Consumer Trust: The Role of Localisation

Back in 2017, Ipsos Mori concluded that 69% of consumers distrust brands, seeing brands...

Pants Vs Trousers: Using Performance Linguistics™ in search marketing

Pants Vs Trousers: Using Performance Linguistics™ in search marketing

Commercial copywriting and translating is a highly skilled job. Copywriters need to understand the...