What Cannes Teaches Us About Global Marketing

What Cannes Teaches Us About Global Marketing

What do you get when you combine exclusivity, celebrity, and cinema? The Cannes Film...

Are You Speaking Your Customers’ Language? Localisation And Marketing To A Global Audience

Are You Speaking Your Customers’ Language? Localisation And Marketing To A Global Audience

54% of the internet is in English. However, English speakers only make up just over 25% of...

How The Entertainment Industry Drives Audience Engagement

How The Entertainment Industry Drives Audience Engagement

A film is a product to be marketed like any other. However, the fundamental...

How localisation can help boost UK tourism

How localisation can help boost UK tourism

Tourism in the UK is booming. Since the pound dropped in value after 2016’s...

An intern’s perspective of Locaria

An intern’s perspective of Locaria

Over the summer, Locaria had the pleasure of welcoming our new intern, April Wong,...