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    Locaria > Articles by: Georgios Kassiteridis

    Style guide creation: How to refer to your brand

    Style guide creation: How to refer to your brand

    Witty or earnest, formal or conversational; as a brand, you need a unique voice....

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    Find Your Voice: A Linguistic Introduction To Style Guide Creation

    Find Your Voice: A Linguistic Introduction To Style Guide Creation

    Languages are messy. Brands want to establish their tone of voice and style, whether through...

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    Keywords: a translation practice for digital marketing

    Keywords: a translation practice for digital marketing

    “The surpassing confidence of any particular use of a word, within a group or...

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