Style guide creation: How to refer to your brand

Style guide creation: How to refer to your brand

Witty or earnest, formal or conversational; as a brand, you need a unique voice....

Leveraging language on social media for travel marketing

Leveraging language on social media for travel marketing

It goes without saying that social media should be a central part of any...

Is your business prepared for the challenges of personalisation?

Is your business prepared for the challenges of personalisation?

It has never been more important for businesses to deliver relevant and personalised experiences...

Pants Vs Trousers: Using performance linguistics in search marketing

Pants Vs Trousers: Using performance linguistics in search marketing

Commercial copywriting and translating is a highly skilled job. Copywriters need to understand the...

Mastering content marketing in the Middle East

Mastering content marketing in the Middle East

Tailoring your content to suit each market is always important, but what specific things...