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    Locaria > Insights > Blog

    The Complete Guide to Winning Over Chinese Tourists in Europe

    The Complete Guide to Winning Over Chinese Tourists in Europe

    As tourism from China continues to increase, we wanted to explore why Chinese tourists...

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    How to master localisation in Latin America

    How to master localisation in Latin America

    With the rise of its middle class and online connectivity, Latin America is a...

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    Budgeting for 2020 – is it time to review your international media plan?

    Budgeting for 2020 – is it time to review your international media plan?

    Another vital part of building your marketing budget is international media planning, which can...

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    Is your social marketing strategy ready for the Christmas season?

    Is your social marketing strategy ready for the Christmas season?

    One specific aspect of media planning that is becoming increasingly significant for retailers with...

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    Could gender neutrality be a big opportunity for the beauty sector?

    Could gender neutrality be a big opportunity for the beauty sector?

    This is a trend that many businesses are getting on board with. Air Canada,...

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    How to retain customers after Black Friday

    How to retain customers after Black Friday

    Brands and retailers have been planning for the logistics of Black Friday months in...

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    Why Africa and the Middle East are becoming retail growth drivers

    Why Africa and the Middle East are becoming retail growth drivers

    The past few years haven’t been as kind to the British retail industry. High...

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    Why growth in multimedia is helping the localisation industry

    Why growth in multimedia is helping the localisation industry

    A great deal of this growth stems from the increasing usage of artificial intelligence...

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    Chinese consumers want ‘richer experiences’. Can you deliver them?

    Chinese consumers want ‘richer experiences’. Can you deliver them?

    In general economic terms, China is set to grow by 6.1 per cent in...

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    4 travel hotspots that could define your marketing in 2020

    4 travel hotspots that could define your marketing in 2020

    One of the most valuable insights you can learn from tracking habits and opinions...

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    Why international brands must be ready to seize the APAC opportunity

    Why international brands must be ready to seize the APAC opportunity

    The study examined trends in cross-border shopping by surveying more than 3,570 consumers in...

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    Are your sales and communication tactics suited to the modern luxury market?

    Are your sales and communication tactics suited to the modern luxury market?

    This is a competitive, highly demanding sector where consumers place lofty expectations on their...

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