The main three countries that make up the German-speaking market known as DACH are Germany (DE), Austria (AT), and Switzerland (CH). Although marketing experts like to put all countries together into one pot, there are linguistic specifics that should be considered when targeting each one.
Let’s get to grips with the buzzwords at the foundation of AI linguistics. These core terms and concepts are crucial to understanding the crux of machine translation.
When localising or translating into Dutch and when copywriting it should be taken into account that there are many different varieties of the language, each having their own features and peculiarities. In the first of this two-part series, Content Analyst Yen De Spiegelaere explains a bit about this fascinating language.
GALA 2018 took place in Boston last week. The Globalization and Localisation Association’s annual conference brought together Language Service Providers (LSPs), Localisation Consultants, language technology experts, translators and some representatives from the Translation Studies discipline in academia. It inspired all attendees to carry on innovating and considering how best we can continue to move forward and shape this industry. Locaria’s Localisation Associate Director Laura Cantora summarises the key takeaways below.
More than 4 billion people around the world are using the internet – meaning over half of the world’s population is now online. So how about one of the biggest European markets and leading economies? Regarding the structure of its digital landscape, Germany has trailed behind. Why is this the case, and what are Germans up to when they access the internet?
We may all be familiar with Valentine’s day, but are you ready for White Day? Valentine’s Day as we know it looks a little different in Japan. With a focus on men, the burden of gift-giving falls exclusively on women.
With the rise of the #MeToo movement, the amendment of marriage rulings in India, and the open discussion of abortion rights in Latin America, International Women’s Day has gained a much stronger meaning in the recent years.Initially known as International Working Women’s Day the holiday originated from the worker’s strikes, where women protested working conditions.
Four European countries but just three EU countries
Although the population in the Nordics is very low, with only 25 people per square km, the total online shopping market reached a whopping 21.9 billion Euros in 2016. Looking at data from PostNord’s annual ecommerce report, E-commerce in the Nordic region, one can safely say it is worth investing time and effort in understanding this region. This 2-part blog series will have a look at the different aspects you should bear in mind when expanding to the “Great North”.
Expanding abroad and reaching international markets is always a challenge for businesses, and a key part of this challenge involves the creation of a multilingual website.
International expansion can be a bumpy ride and many companies experience setbacks. Whether it’s worth having an e-commerce website in the language of your targeted market(s), is definitely a question you should ask yourself. If you decide to go ahead, the next question is then: what is the best approach?
In this article, Fanny Troadec, Multilingual Organic Performance Lead at Locaria, summarizes the key Content Marketing trends for 2018.
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