Goodbye Trademark: Free ‘Black Friday’ Usage In Germany
Any uncertainty around the use of the term “Black Friday” in Germany is finally over. The German Patent and Trademark Office (PTO) has now declared this term free for all to use in commerce.
Resources
Blogs
Your Global SEO Strategy: A step-by-step guide
Expanding into new markets can be immensely beneficial to any business. It opens up new customer bases and you may find less competitive markets where you can make a bigger impact at a lower cost. From an SEO standpoint, there are many different aspects to consider when developing an international strategy. But where to start? This handy guide covers the most important points to consider if you are thinking of expanding your business into other markets.
How localisation can help boost UK tourism
Tourism in the UK is booming. Since the pound dropped in value after 2016’s Brexit vote, tourists are getting more value for money than ever.
The power of user intent: can NMT really fool Google’s SEO algorithms?
Last week, Slator released a piece covering the speculation, confirmed by Google’s Webmaster Trends Analyst John Mueller, that the search algorithm can potentially be fooled by neural machine translation (NMT).
An intern’s perspective of Locaria
Over the summer, Locaria had the pleasure of welcoming our new intern, April Wong, to the team. April is an alumna of King Edward’s High School for Girls and is entering her last year at Edinburgh University, where she majors in English literature and Russian Languages studies. After spending the month of August with us, we caught up with April to find out how her experience went.
Germany’s Oktoberfest: targeting tradition
It’s that time of year again, a time when German beer and traditional Bavarian garments conquer the world — it’s Oktoberfest time. In 2017, 6.4 million people visited the original 16-day-long festival that traditionally takes place in Munich.
A handbag by any other name is not the same in China, Hong Kong and Taiwan
In an article for Campaign, Chief Operating Officer, Lindsay Hong discusses the various dialects prevalent across China, Hong Kong and Taiwan and gets to the bottom of some of the most common questions facing marketing-savvy translators.
Meet Vkontakte: Russia’s biggest social network
Generations of Russians continue to be shaped by a platform little heard of outside of the world’s largest country. Vkontakte/ Вконтакте literally translates to, ‘to be in touch’. Otherwise known as VK, it’s Russia’s largest and most popular social network, with the RuNet generation spending more than 2 hours on it daily. 24% of users are under 18, with the majority belonging to the 18-34 demographic. Almost 70% write at least one post per month.
Coding as a market research method
Open-ended questions are an excellent way for researchers to gain insight into the customer experience, since the respondent can reply freely and in their own words, providing more detail than if they were to respond with multiple choice answers.
Mastering online payment: the key to expanding your business in Germany, the Middle East, and Russia
Adapting to meet local customer expectations and demand matters. Research shows that online payment behaviour is influenced by individual habits as well as national cultural norms. For the visitors of your website to have a good user experience, you should provide the right payment options. Countries or regions such as Germany, Russia or The Middle East have different approaches when it comes to online purchasing. Targeting the right means of payment can be a key factor to ensure successful market entry.
A brief look at the differences between Spanish and Latin American Spanish
If you happen to work in the localisation industry, it’s likely that at some point in your career you might have worked on a project that required the localisation of content to Spanish, as well as ‘Latin American’ Spanish. This last target language always raises an unavoidable question: what exactly is Latin American Spanish?
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