Resources
Blogs
Local styles & film title translations in different Chinese markets
How do you market a western film to a Chinese-speaking audience? Visual marketing materials aside, a film’s name is one of the first things that shapes the opinion of a potential viewer.
Why your brand needs a strong story & message to succeed in China
For any brand that has aspirations to succeed on a global level, there is no denying the huge potential on offer in China.
Finding the Right Brand Voice on Socials
Establishing a strong brand voice is a significant priority for many modern businesses. It plays a vital role in creating an identity for your company, outlining the benefits you can offer to customers and developing strong relationships.
Modest fashion, major opportunity
Modest fashion is big business, providing major opportunities for clothing brands and retailers to tap into a growing demographic of young, often tech-savvy, consumers searching for products that cater to their unique needs.
Are emotions and behaviour the key to customer understanding?
When it comes to creating customer profiles to understand what’s important to their target audience and what they want from brands, no longer do businesses rely purely on basic demographic data: age, location, marital status, income, and so on.
Style guide creation: How to refer to your brand
Witty or earnest, formal or conversational; as a brand, you need a unique voice. Translating is a complex task, with the various connotations and nuances words carry in different communities rendering them incommensurable.
Leveraging language on social media for travel marketing
It goes without saying that social media should be a central part of any modern company’s marketing efforts. The tricky part isn’t deciding that you want to use social media, it’s coming up with a plan that gets real results from this hugely powerful medium.
Is your business prepared for the challenges of personalisation?
It has never been more important for businesses to deliver relevant and personalised experiences for their customers. Those that fail to do so run the risk of falling behind the competition, particularly in fast-moving, dynamic industries where consumers are no longer willing to accept a generic, ‘one-size-fits-all’ approach.
Pants Vs Trousers: Using Performance Linguistics™ in search marketing
Commercial copywriting and translating is a highly skilled job. Copywriters need to understand the customer and persuasively engage them with a brand’s proposition, while maintaining exacting linguistic standards and remaining within brand guidelines.
Mastering content marketing in the Middle East
Tailoring your content to suit each market is always important, but what specific things should you consider when marketing in the Middle East?
Conversations With Women At Locaria
We sat down with Locaria employees Ayla Taskaya, Victoria Gütter, and Cristina Marín to discuss their industry experience, their thoughts on how to promote language and digital literacy skills to young people, and more
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