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Quebec Bill 96: Which Content to Translate and How?
As from June 1, 2022, Bill 96 was given assent and became law in the eastern Canadian province of Quebec. This new law has the primary objective of protecting French as the official and common language of Quebec where it is the mother tongue of more than 6.8 million citizens.
The Importance of English Variants in Marketing & Advertising
English is a broad language with many local variants. This publication explains why tapping into these linguistic differences is crucial for success in advertising and marketing.
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