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Why tone matters: making the right impression in German markets

The German saying, “Der Ton macht die Musik” (the tone makes the music) states an important fact of everyday communication: it is not just what you say that’s important, but also how you say it. It might seem ironic to some that German has a proverb on the importance of considerate communication, given the language and its speakers’ reputation for being direct and sometimes slightly blunt. However, it might be that preference for efficient and precise communication that makes German all the more nuanced and complex.

Blogs

Keywords: a translation practice for digital marketing

“The surpassing confidence of any particular use of a word, within a group or within a period, is very difficult to question.” -R. Williams, Keywords

Blogs

How to score more points with your World Cup social campaigns

In a YouGov survey conducted with 70,000 people across 36 countries last year, it was revealed that over half of respondents use social media as a source of news. It’s true that many of us take to our social feeds first thing in the morning or over lunch to stay updated on the latest goings on the world, sometimes against our better judgement.

Blogs

Reaching the Chinese audience through social media: the power of WeChat and Weibo

It may shock you to learn that despite being a place where you won’t find any sign of Facebook, let alone be able to share or consume news or content on YouTube, Instagram, or Twitter — China has the world’s largest internet user base, comprised of roughly 700 million people. That’s more than twice the population of the United States. With such a wide reach, you’d be mad to miss China out of your social media marketing strategy.

Blogs

SDL Trados Roadshow 2018

Every year, SDL organises several roadshows in different locations in Europe and North America in which they showcase new and exciting developments in the translation and localisation industry, focusing mainly on the latest technology updates in SDL Trados Studio.

Blogs

6 tips for small online stores

When it comes to digital marketing, you will likely find hundreds of recommendations on various websites, with many pages that promise quick results if you just follow their instructions or buy their tools. However, the truth is that when it comes to e-commerce and SEO, patience and continuous work go hand in hand. Check out our six tips for increasing visits, orders, and brand awareness in the long run.

Blogs

Anglicisms in the Italian Language: A Choice That Matters

Every element of localisation entails a choice. When localising into Italian, however, one needs to take into account that the Italian language has welcomed a surprisingly high number of anglicisms within its vocabulary over the last century – more than any other Romance language. English expressions have worked their way into it across a number of sectors, such as sports, economics, finance, fashion and IT to name a few. This phenomenon has recently sparked an active debate over the effect it is having on the language, one that any business acting in the local market must be aware of when planning their marketing strategy. To fully understand the reasons for the competing responses to this phenomenon, it is necessary to understand how it developed in the first place.

Blogs

International SEO: the best domain structure for your multilingual website

Having a multilingual website allows you to create unique content for each region. It helps you focus on the specific strengths or weaknesses of local markets, and allows your local teams to work more autonomously, making them more flexible to react on their market.

Blogs

Golden Week – Japan’s 2019 Mega Holidays

Did you know that Japan has one of the highest numbers of national holidays amongst OECD countries? There is at least one national holiday for every month, excluding June. The most notable of all these holidays however, are Golden Week and Silver Week.

Blogs

What are Google algorithms?

Google aims to deliver the best search results for its users. How does it do this? Through various complex algorithms used to immediately deliver the best possible results for each query. Google can analyse words, match your search, consider context, and ranks useful pages for you.

Blogs

The Chinese challenge: localising in China

With the second largest economy worldwide, China is most certainly a force to be reckoned with. Expected to overtake the US in years to come, it’s no wonder more and more companies want to expand to tap into this prospering market.

Blogs

6 tips to improve vendor management

In the fast-paced world of translation and localisation, there are many things to consider when choosing a linguist for your translation project. In this introductory post to vendor management, we offer some tips to kick-start a successful vendor management process.

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