Communicating with customers in their native language is vital when entering new international markets, but it can be just as valuable to boost engagement with key audiences in your domestic market.
Research has highlighted recent growth in the ecommerce industry in Southeast Asia, a region where businesses equipped to engage with local audiences can reap big rewards.
Online marketplaces offer great potential for ecommerce businesses to drive sales and expand overseas, but it's also important to be aware of their potential drawbacks.
Influencer marketing has arguably become more important in the beauty industry than any other sector, so what do brands have to learn from this trend?
What do you get when you combine exclusivity, celebrity, and cinema? The Cannes Film Festival is one of, if not the biggest celebration of cinema in the world.
Clean beauty is a rapidly growing trend that brands in the industry can't afford to ignore.
Communicating in regional dialects can help companies connect with local audiences and build stronger customer relationships.
Brands hoping to achieve any level of success in the modern travel industry need to have a strong strategy for engaging with customers in the mobile channel.
Translation memory software provider, SDL organises several networking events each year in different cities in Europe and North America.On April 25th, Content Team Lead Cristina Marín and Content Analyst Gabriele Spiteri had the opportunity to attend one of their brand new events, a breakfast round table in London.
So let’s chat. It might be the start of something.
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