What Opportunities Await in the Russian Market?
June 6th is Russian Language Day, an occasion that could draw businesses' attention to some of the opportunities on offer in the world's largest country.
Resources
Blogs
Why Communicating in Foreign Languages Isn’t Just About Overseas Expansion
Communicating with customers in their native language is vital when entering new international markets, but it can be just as valuable to boost engagement with key audiences in your domestic market.
Are You Ready to Meet Ecommerce Customer Needs in Southeast Asia?
Research has highlighted recent growth in the ecommerce industry in Southeast Asia, a region where businesses equipped to engage with local audiences can reap big rewards.
The Opportunities & Challenges of Online Retail Marketplaces
Online marketplaces offer great potential for ecommerce businesses to drive sales and expand overseas, but it's also important to be aware of their potential drawbacks.
How Influencer Marketing Has Redefined the Beauty Industry
Influencer marketing has arguably become more important in the beauty industry than any other sector, so what do brands have to learn from this trend?
What Cannes Teaches Us About Global Marketing
What do you get when you combine exclusivity, celebrity, and cinema? The Cannes Film Festival is one of, if not the biggest celebration of cinema in the world.
Clean Beauty: Are You Ready to Meet Expectations in This Fast-Growing Sector?
Clean beauty is a rapidly growing trend that brands in the industry can't afford to ignore.
Why It’s Vital to Localise Your Content for Dialects
Communicating in regional dialects can help companies connect with local audiences and build stronger customer relationships.
Is Mobile-First Engagement Vital to the Success of Modern Travel Brands?
Brands hoping to achieve any level of success in the modern travel industry need to have a strong strategy for engaging with customers in the mobile channel.
SDL Trados Breakfast Event
Translation memory software provider, SDL organises several networking events each year in different cities in Europe and North America.On April 25th, Content Team Lead Cristina Marín and Content Analyst Gabriele Spiteri had the opportunity to attend one of their brand new events, a breakfast round table in London.
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