Content Marketing Trends 2018: Back to the Future!
In this article, Fanny Troadec, Multilingual Organic Performance Lead at Locaria, summarizes the key Content Marketing trends for 2018.
Resources
Blogs
Artificial Intelligence: State of the Art — Part III: The Role of AI in Linguistics
In the third part of our blog series on Artificial Intelligence, our Content Analyst Lara Armas discusses the use of AI in linguistics.
Artificial Intelligence: State of the Art — Part II: Possibilities with AI
In the second part of our blog series on Artificial Intelligence, our Content Analyst Lara Armas explains the possibilities of AI.
Artificial Intelligence: State of the Art — Part I: Introduction to AI
In the first part of our blog series on Artificial Intelligence, our Content Analyst Lara Armas introduces AI to us.
An agile approach to localisation for better website performance
These past few years, the term ‘Agile’ has become as predominant as obscure. Agile is not a tool per se, but a set of practices defined by common principles: team collaboration, quick adaptation and continual testing and learning. This approach can be applied to different industries, projects and environments. Yes, you could even live an Agile life.
Back to Uni: Opportunities in the Digital Industry
One of our values at Locaria is “Doing some good along the way”. Indeed, we try to give back to society and different communities as we go.
Performance Driven Localisation in Digital Media – Seminar
Last month, Locaria hosted our first seminar at The Hospital Club London where our linguistic experts discussed all things localisation. Throughout the session, we uncovered all aspects of content localisation for international brand promotion. This included tips on best practice for building compelling website content as well as creating marketing collateral to engage with prospective customers through locally-relevant advertising activity.
French CTAS
How do you react when you read “You should really visit our website” versus “Discover our website”? Isn’t one more compelling than the other and makes you want to check out the site?
Do’s & Don’ts of Blogger Outreach
According to Statista, 70 % of marketing professionals are convinced that long-term relationships with bloggers are “one of the most effective influence marketing methods”.
Black Friday sale in Germany – not without a licence
Black Friday, one of the biggest e-commerce days in the year, is approaching and online shops are preparing their content. However, are they fully prepared?
Digital considerations when targeting Mexico
When looking into the e-commerce growth of Mexico over the past few years, it is clear that the country is becoming a huge opportunity.
The real opportunities of social media in the Middle East
For marketers wishing to expand their business’ reach in the Middle East, a strong social media presence is critical.
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