Are You Speaking Your Customers’ Language? Localisation And Marketing To A Global Audience
54% of the internet is in English. However, English speakers only make up just over 25% of internet users worldwide.
Resources
Blogs
How The Entertainment Industry Drives Audience Engagement
A film is a product to be marketed like any other. However, the fundamental goal of cinema is storytelling, enveloping the viewer in an experience whether by suspending disbelief, or relating to its audience on a more visceral level.
How Can Fashion Brands Expand Their Online Visibility During Fashion Week?
Fashion Week is here…Fashion powerhouses have kicked off their annual tour with four stops in the most stylish cities in the world – New York, London, Milan and Paris. We all know how it goes, and yet it remains an excellent way for retailers and influencers alike to capture their audience’s attention online.
Locaria certified to ISO 9001 and ISO 17100 standards
Following an extensive review of Locaria’s workflow and quality processes, the company has this week gained certification by the international quality standards ISO 9001: 2015 and ISO 17100: 2015, for the provision of localisation and multilingual content services and translation services, respectively.
5 Steps To Ensure The Best Quality Translation
Quality is key in all aspects of life, and localisation is no exception: delivering the best quality to clients is the priority, to help them reach international markets and achieve their business goals.
Demystifying the DACH Market Part 1: Switzerland
Have you ever wondered if the official language in Austria might be Austrian, or why some Swiss people speak French or Italian? You’re not alone. This series of blog posts is dedicated to clearing up some common misconceptions, and to giving you a better understanding of the German-speaking market.
Inclusive Writing, S’il Vous Plait
Along with consuming copious amounts of cheese and wine (and revelling in cultural clichés), fervently debating language is one of many pastimes enjoyed by the French. Their most recent fixation: gender-neutral style.
Ryokan Or Capsule Hotel? A Guide To Japanese Accommodation Options
From cherry blossom viewing to vibrant autumn leaves, the vibrant pop-culture of Tokyo, to serene visits to historical Kyoto shrines — you may have seen & experienced all the top sightseeing locations in Japan, but have you explored the various types of accommodation Japan has to offer yet?
Find Your Voice: A Linguistic Introduction To Style Guide Creation
Languages are messy. Brands want to establish their tone of voice and style, whether through text, image, or multimedia content
European Vs Brazilian Portuguese: Difference To Consider When Targeting Brazil
Portuguese is one of the most spoken languages in the world, with approximately 260 million speakers spread across countries such as Brazil, Portugal, Angola, Mozambique, Cape Verde, Goa, Guinea-Bissau, São Tomé and Príncipe, and Macau.
5 Easy Ways To Optimise Your Website
Aimed at website owners or content producers that want to include SEO basics in their content, this article won’t replace a full strategy, but it can point you in the right direction without the need for any complex coding or web development.
Locaria welcomes new Business Development Director
We’re delighted to announce that Allan Hall, former chief revenue officer at SDL, is joining Locaria as our new Business Development Director. We think Allan will make a fantastic addition to the team. To find out more, read our press release here.
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