If we consider that Latin America comprises all the countries in the American continent where Spanish, Portuguese and French are spoken as a main language, it might seem a little daring to try to localise content into a ‘Latin American’ Spanish that feels local, and meets the market and cultural expectations of the 19 countries and roughly 400 million people that have Spanish as an official language.

So, Why Are There Differences?

When analysing the differences between the Spanish spoken in Spain, and the Spanish spoken in Latin American countries, it is impossible to avoid travelling back to the time of colonialism to try and understand the profile of the colonists. According to the studies of author Boyd-Bowman, the colonist census between 1492 and 1580 was of 35.8% Andalucian, 16.9% Extremaduran, 14.8% Castilian and the remaining 22.5% came from different regions in Spain.

Back in the 17th century, the differences between Castilian and Andalucian were not very extreme, apart from the pronunciation of the letters ‘c’ and ‘z’ with an ‘s’ sound, and the dropping of pronunciation on the last consonants in certain words. Therefore, these two dialectal variations had a clear major role in the Spanish spoken in America.

From a lexical and phonetic point of view, the autochthonous languages had a key impact and influence on the formation of the Spanish spoken in the different Latin American countries. For example, the Spanish term ‘chocolate’ comes from the Nahuatl word ‘xocolatl’. Nahuatl is the language that was spoken by most inhabitants in central Mexico at the time of the Spanish conquest.

This allowed the Spanish language to leave a distinctive mark in each region thanks to a rich culture, varied terminology and phonetical exposure. This is a clear example of how a language is a living thing, that evolves and grows in different stems.

Let’s talk, for example, about the term ‘tapas’. That small and tasty portion of food that everybody loves so much. Interestingly, the term most well-known internationally is the one used in Spain. However let’s have a look at the different terms used in some of the Spanish speaking countries:

To summarise, Spanish is the second most widely spoken language in the world, with roughly 400 million speakers. Varied and rich though it is, if you organise a meeting with Spanish speakers from different countries, there would almost certainly be some misunderstandings, and probably some funny looks exchanged points. Though the result would always be met with a kind understanding.


Sources:
http://congresosdelalengua.es/cartagena/articulos/samper_daniel.htm
http://www.letraslibres.com/mexico/espana-y-mexico-encuentros-y-desencuentros
http://tsarexperience.com/las-5-diferencias-mas-importantes-entre-el-espanol-europeo-y-el-espanol-mexicano/
http://www3.uji.es/~ruiz/1003/Lects/Hualde-Cap6.pdf/
https://www.freewebs.com/lenguaje2007/n6_G_Haensch.pdf
https://www.agorafs.com/diferencias-entre-el-espanol-de-espana-y-america-latina/
https://www.mecd.gob.es/dam/jcr:c42db20c-b55a-4262-a688-2914a90ff495/7–espanol-de-espana-espanol-de-america–morenofernandezpaco-pdf.pdf
http://www.scielo.org.mx/scielo.php?script=sci_arttext&pid=S1870-00632014000300005

Related Posts

Blogs

Locaria certified to ISO 9001 and ISO 17100 standards

Following an extensive review of Locaria’s workflow and quality processes, the company has this week gained certification by the international quality standards ISO 9001: 2015 and ISO 17100: 2015, for the provision of localisation and multilingual content services and translation services, respectively.

Blogs

An intern’s perspective of Locaria

Over the summer, Locaria had the pleasure of welcoming our new intern, April Wong, to the team. April is an alumna of King Edward’s High School for Girls and is entering her last year at Edinburgh University, where she majors in English literature and Russian Languages studies. After spending the month of August with us, we caught up with April to find out how her experience went.

Blogs

Meet Vkontakte: Russia’s biggest social network

Generations of Russians continue to be shaped by a platform little heard of outside of the world’s largest country. Vkontakte/ Вконтакте literally translates to, ‘to be in touch’. Otherwise known as VK, it’s Russia’s largest and most popular social network, with the RuNet generation spending more than 2 hours on it daily. 24% of users are under 18, with the majority belonging to the 18-34 demographic. Almost 70% write at least one post per month.

Blogs

Why tone matters: making the right impression in German markets

The German saying, “Der Ton macht die Musik” (the tone makes the music) states an important fact of everyday communication: it is not just what you say that’s important, but also how you say it. It might seem ironic to some that German has a proverb on the importance of considerate communication, given the language and its speakers’ reputation for being direct and sometimes slightly blunt. However, it might be that preference for efficient and precise communication that makes German all the more nuanced and complex.

Blogs

What are Google algorithms?

Google aims to deliver the best search results for its users. How does it do this? Through various complex algorithms used to immediately deliver the best possible results for each query. Google can analyse words, match your search, consider context, and ranks useful pages for you.

Blogs

Germany’s digital landscape vs. online behaviour

More than 4 billion people around the world are using the internet – meaning over half of the world’s population is now online. So how about one of the biggest European markets and leading economies? Regarding the structure of its digital landscape, Germany has trailed behind. Why is this the case, and what are Germans up to when they access the internet?

Get Started

Every beautiful relationship begins with a simple hello.

So let’s chat. It might be the start of something.

Contact us