Resources
What we’ve been up to
How global content comes together, drawn from the projects we deliver, the conversations we’re part of, the ideas we share and the research behind them.
Blogs
Press
Reports
Think Locally to Win Globally
Why global campaigns fall flat or cause offence abroad, and how early cultural insight protects creative impact across markets. By Ciara Nugent.
The Case for Centralising Creative Adaptation Systems
Why fragmented, market-by-market adaptation is no longer sustainable, and what a centralised creative adaptation system does differently. By Simon Ambrose and Jimena Ortega.
AI Voice: Unlocking Multilingual Synthetic Storytelling
How generative voice technology is reshaping global advertising, where it beats studio recording, and where it still falls short. By Simon Ambrose.
Challenges & Opportunities of Multilingual Content Creation in the Age of AI
Why multilingual content is far more than translation, and why AI strengthens the case for skilled language specialists. An essay by Locaria founder Hannes Ben.
The AAA of Multilingualism
How multilingual competence is acquired, assessed and applied, and why native-speaker status alone doesn’t guarantee excellent language production. By Hannes Ben.
Paid Search Performance Linguistics®
Why translated ads underperform, and how trained linguists and continuous testing lift click-through, conversion and revenue in international paid search.
Data Science and its Practical Applications in Multilingual Content
How natural language processing, sentiment analysis and incrementality testing make multilingual content more effective, and why human linguists remain essential.
Performance Production – Scaling Global Content
How to scale multilingual content across markets and channels without losing quality or control: four learnings from performance marketing. By Lindsay Hong.
Managing Global Content through the Pandemic and for the Future
How global brands can adapt multilingual paid media, search, websites and communications when markets are disrupted, written in April 2020.
Case Studies
Calgon (Vestacy) – AI Voice Cloning in Five Languages
How Locaria used AI voice cloning to carry one French performance into five languages and 22 formats for Calgon, cutting voiceover costs by 75%.
Hibob – Global Linguistics Partnership
How Locaria helped HiBob build brand awareness in Germany, the Nordics, the Netherlands and Israel, delivering more than 500 localised assets through a workflow built into its existing tools.
Vegamour – International Expansion Strategy
How Locaria helped Vegamour choose its first international markets with a test-and-learn approach, then localise its website where data proved demand, lifting monthly conversions by 155% in China and 62% in France.
Finnish Design Shop – International Scaling At Speed
How Locaria helped Finnish Design Shop, the world’s largest online store for Nordic design, localise 2.7 million words into German and French in four months.
Autodesk – Optimising Video Content to Drive Engagement
How Locaria audited and optimised Autodesk’s Fusion 360 YouTube channel, lifting average monthly views on optimised videos by 44% for a budget under $40,000.
Molekule – The Power of Strategic Localisation Planning
How Locaria helped Molekule prioritise new markets and localise its products, app, website and marketing to drive international growth.
Easyhotel – Scaling Multilingual SEO Tactics Across Europe
How Locaria’s international SEO specialists put 34 easyHotel keywords in first position across five European markets with localised keyword research and metadata.
Sally Beauty – SEO-led Website Localisation
How Locaria combined SEO with scalable localisation to lift Sally Beauty’s page-one keywords from 10% to 50% in Germany and 17% to 45% in France.
Printemps.com – Website Localisation & SEO Case Study
How Locaria blended SEO and localisation to launch Printemps.com in the UK at speed, delivering 675,000 optimised words in the three weeks after launch.
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