Kate Spade – Fashion and Retail Cross-channel Localisation
How Locaria kept Kate Spade’s luxury tone of voice consistent across channels and markets, increasing brand awareness while reducing turnaround times and localisation costs.
500+
Localised assets since August 2023
4
Target markets
5
Marketing channels covered
6
Content formats, from webinars to product launches
Growing awareness in new markets without diluting a human-centric brand
HiBob builds Bob, an HR platform used by more than 2,800 fast-growing companies worldwide. To strengthen its presence in Germany, the Nordics, the Netherlands and Israel, it needed a steady flow of multilingual marketing content that still sounded unmistakably like HiBob.
The volume was high and the channels were many. HiBob also wanted a customised workflow, with quality assurance and feedback cycles built into the tools its marketing team already used.
How Locaria approached it
Three priorities shaped the programme. All of it ran through Adaptria, Locaria’s proprietary content platform, which acted as an extension of HiBob’s team for briefs, feedback, and live and historical projects.
01
Consistency and quality
Termbases, brand guidelines and translation memories built into every workflow kept messaging consistent across all assets and languages, despite the volume.
02
A workflow inside HiBob’s tools
Out-of-the-box and custom API integrations connected the workflow to HiBob’s Google Suite and Asana, with a QA process and feedback loops for continuous improvement.
03
Built to scale
An adaptable workflow for high volumes and different linguistic and cultural needs in each market, with tools to respond to briefs quickly and track progress.
The outcome: 500+ assets across five channels
Since August 2023 the partnership has delivered more than 500 localised linguistic and visual assets in German, Swedish, Dutch and English, covering:
- Organic and paid social media
- Paid search ads
- Blog and website content
- Email communications
- Events, webinars and product launches
HiBob expanded its brand awareness in its priority regions while keeping its multilingual communication consistent and high quality, strengthening its position as a leading HR platform. Explore our localisation and transcreation services.
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