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How to score more points with your World Cup social campaigns

In a YouGov survey conducted with 70,000 people across 36 countries last year, it was revealed that over half of respondents use social media as a source of news. It’s true that many of us take to our social feeds first thing in the morning or over lunch to stay updated on the latest goings on the world, sometimes against our better judgement.

Blogs

What are Google algorithms?

Google aims to deliver the best search results for its users. How does it do this? Through various complex algorithms used to immediately deliver the best possible results for each query. Google can analyse words, match your search, consider context, and ranks useful pages for you.

Blogs

6 tips to improve vendor management

In the fast-paced world of translation and localisation, there are many things to consider when choosing a linguist for your translation project. In this introductory post to vendor management, we offer some tips to kick-start a successful vendor management process.

Blogs

DACH markets: the same, but different?

The main three countries that make up the German-speaking market known as DACH are Germany (DE), Austria (AT), and Switzerland (CH). Although marketing experts like to put all countries together into one pot, there are linguistic specifics that should be considered when targeting each one.

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The many facets of Dutch part 1

When localising or translating into Dutch and when copywriting it should be taken into account that there are many different varieties of the language, each having their own features and peculiarities. In the first of this two-part series, Content Analyst Yen De Spiegelaere explains a bit about this fascinating language.

Blogs

GALA 2018 conference in Boston

GALA 2018 took place in Boston last week. The Globalization and Localisation Association’s annual conference brought together Language Service Providers (LSPs), Localisation Consultants, language technology experts, translators and some representatives from the Translation Studies discipline in academia. It inspired all attendees to carry on innovating and considering how best we can continue to move forward and shape this industry. Locaria’s Localisation Associate Director Laura Cantora summarises the key takeaways below.

Blogs

Are you targeting Russia wrong? International Women’s Day

With the rise of the #MeToo movement, the amendment of marriage rulings in India, and the open discussion of abortion rights in Latin America, International Women’s Day has gained a much stronger meaning in the recent years.Initially known as International Working Women’s Day the holiday originated from the worker’s strikes, where women protested working conditions.

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