Latest Posts
Why your brand needs a strong story & message to succeed in China
For any brand that has aspirations to succeed on a global level, there is no denying the huge potential on offer in China.
Finding the Right Brand Voice on Socials
Establishing a strong brand voice is a significant priority for many modern businesses. It plays a vital role in creating an identity for your company, outlining the benefits you can offer to customers and developing strong relationships.
Modest fashion, major opportunity
Modest fashion is big business, providing major opportunities for clothing brands and retailers to tap into a growing demographic of young, often tech-savvy, consumers searching for products that cater to their unique needs.
Are emotions and behaviour the key to customer understanding?
When it comes to creating customer profiles to understand what’s important to their target audience and what they want from brands, no longer do businesses rely purely on basic demographic data: age, location, marital status, income, and so on.
Leveraging language on social media for travel marketing
It goes without saying that social media should be a central part of any modern company’s marketing efforts. The tricky part isn’t deciding that you want to use social media, it’s coming up with a plan that gets real results from this hugely powerful medium.
Is your business prepared for the challenges of personalisation?
It has never been more important for businesses to deliver relevant and personalised experiences for their customers. Those that fail to do so run the risk of falling behind the competition, particularly in fast-moving, dynamic industries where consumers are no longer willing to accept a generic, ‘one-size-fits-all’ approach.
Conversations With Women At Locaria
We sat down with Locaria employees Ayla Taskaya, Victoria Gütter, and Cristina Marín to discuss their industry experience, their thoughts on how to promote language and digital literacy skills to young people, and more
Locaria certified to ISO 9001 and ISO 17100 standards
Following an extensive review of Locaria’s workflow and quality processes, the company has this week gained certification by the international quality standards ISO 9001: 2015 and ISO 17100: 2015, for the provision of localisation and multilingual content services and translation services, respectively.
Locaria Strengthens Vendor Support With Experienced Hire
Today Locaria welcomes Eugenia Estella Rodilla as Vendor Manager.
5 Easy Ways To Optimise Your Website
Aimed at website owners or content producers that want to include SEO basics in their content, this article won’t replace a full strategy, but it can point you in the right direction without the need for any complex coding or web development.
Locaria welcomes new Business Development Director
We’re delighted to announce that Allan Hall, former chief revenue officer at SDL, is joining Locaria as our new Business Development Director. We think Allan will make a fantastic addition to the team. To find out more, read our press release here.
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