International Translation Day: Everything You Need to Know
International Translation Day falls on September 30th every year, providing an opportunity to recognise the work of language professionals and celebrate the importance of multilingualism.
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How Brand Humanity Can Help You Succeed in the Beauty Industry
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Travel brands looking to get the greatest value from their marketing and media investments can benefit from building up a clear picture of seasonal booking trends in their sector.
Get Ready to Make the Most of China’s Singles’ Day Phenomenon
Retail brands that find the right strategy to market their products and connect with customers on Singles' Day could gain huge results from the event.
Christmas is Coming: 4 Trends Shaping the Retail Industry
Christmas planning is already underway across much of the retail industry. Businesses that are up-to-date with the latest trends and customer expectations will be the best placed to succeed in this vital period.
Tokyo 2020: a Unique Opportunity for Japanese Tourism
The 2020 Olympic and Paralympic Games in Tokyo will provide an unmissable opportunity for Japan to showcase itself to the world, potentially providing a valuable boost for travel and tourism brands.
How to Position Your Brand to Succeed on Black Friday 2019
Black Friday will return on Friday 29th November 2019, and retailers will already be making their preparations to take full advantage of this huge industry event.
3 Steps to Seize Ecommerce Potential in the Middle East
Ecommerce is experiencing major growth in the Middle East, so what can businesses do to tap into the huge potential of this region?
Tanabata: A Golden Opportunity to Connect with Japanese Culture
Tanabata, also known as the Star Festival, is an event that always generates a lot of interest online, giving businesses an opportunity to engage with Japanese culture and add some international flavour to their marketing.
Are You Ready to Tap into the Excitement of Berlin Fashion Week?
Berlin Fashion Week arrives at the German capital from July 1st to 6th, providing an opportunity for brands to gain a boost in exposure and leverage greater audience interest in all things fashion.
Why Social Media Engagement Is About More Than Just Your Digital Presence
Social media has become an important part of many companies' efforts to foster digital engagement with their customers, but research has shown it can also drive foot traffic to physical stores.
How Fashion Retailers Can Overcome Barriers to Foreign Expansion
There is great potential for fashion retailers to achieve growth and profitability in international markets, but overseas expansion raises unique challenges that firms must prepare for.
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