The invaluable gains offered by the Nordics – Part 2: Customs and Omnichannel
Four European countries but just three EU countries
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The invaluable gains offered by the Nordics – Part 1: Language and Shipping
Although the population in the Nordics is very low, with only 25 people per square km, the total online shopping market reached a whopping 21.9 billion Euros in 2016. Looking at data from PostNord’s annual ecommerce report, E-commerce in the Nordic region, one can safely say it is worth investing time and effort in understanding this region. This 2-part blog series will have a look at the different aspects you should bear in mind when expanding to the “Great North”.
The importance of a localisation-friendly CMS
Expanding abroad and reaching international markets is always a challenge for businesses, and a key part of this challenge involves the creation of a multilingual website.
Tap into content localisation in the fashion industry
International expansion can be a bumpy ride and many companies experience setbacks. Whether it’s worth having an e-commerce website in the language of your targeted market(s), is definitely a question you should ask yourself. If you decide to go ahead, the next question is then: what is the best approach?
Content Marketing Trends 2018: Back to the Future!
In this article, Fanny Troadec, Multilingual Organic Performance Lead at Locaria, summarizes the key Content Marketing trends for 2018.
An agile approach to localisation for better website performance
These past few years, the term ‘Agile’ has become as predominant as obscure. Agile is not a tool per se, but a set of practices defined by common principles: team collaboration, quick adaptation and continual testing and learning. This approach can be applied to different industries, projects and environments. Yes, you could even live an Agile life.
Back to Uni: Opportunities in the Digital Industry
One of our values at Locaria is “Doing some good along the way”. Indeed, we try to give back to society and different communities as we go.
Press Release: Stagwell Group acquires leading global performance marketing agency Forward3D Group
WASHINGTON, December 7th, 2017. The Stagwell Group today announced its affiliate has acquired Forward3D Group (Forward3D & Locaria), a global performance marketing agency.
Performance Driven Localisation in Digital Media – Seminar
Last month, Locaria hosted our first seminar at The Hospital Club London where our linguistic experts discussed all things localisation. Throughout the session, we uncovered all aspects of content localisation for international brand promotion. This included tips on best practice for building compelling website content as well as creating marketing collateral to engage with prospective customers through locally-relevant advertising activity.
French CTAS
How do you react when you read “You should really visit our website” versus “Discover our website”? Isn’t one more compelling than the other and makes you want to check out the site?
Black Friday sale in Germany – not without a licence
Black Friday, one of the biggest e-commerce days in the year, is approaching and online shops are preparing their content. However, are they fully prepared?
Basics: Social Media in East Asia
Social media networks have become an intrinsic part of our daily life with a multitude of networks available in the western world. They have also become a profitable tool for companies as it allows them to directly reach a highly targeted audience. The big players such as Facebook, Instagram, Twitter and Snapchat and even instant messaging apps such as WhatsApp have begun implementing new features like “Status”. This allows users to upload and share special moments with their contacts, edging closer and closer towards a Snapchat style user experience, which is a fairly new direction for these platforms. Other countries meanwhile, have developed their own local online community such as Xing which is similar to LinkedIn but mostly used in Germany, Switzerland and Austria.
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