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    Locaria > Insights > News & Editorial > Retail

    Google Search Query Updates In Localisation

    Google Search Query Updates In Localisation

    What is it? Google announced on the 9th September that they have made changes...

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    Organic Media Optimisation

    Organic Media Optimisation

    Creating content that resonates and is tailored with local consumers in mind, hugely increases...

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    Locaria Views: Major platforms and shopping festivals of 2C E-commerce in China

    Locaria Views: Major platforms and shopping festivals of 2C E-commerce in China

    Many brands aspire to trade in China, the world’s second-largest e-tailing market after the...

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    Locaria Views: Myths about the translation profession

    Locaria Views: Myths about the translation profession

    When meeting new people or even talking to friends or family, I often realise...

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    How to deliver a consistent international customer experience

    How to deliver a consistent international customer experience

    Delivering a consistent, coherent and rewarding customer experience is a priority for all brands,...

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    How to optimise your global content workflow for better marketing ROI

    How to optimise your global content workflow for better marketing ROI

    Doing business across international borders can present a range of considerable challenges, such as:...

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    Locaria Views: Selecting linguists

    Locaria Views: Selecting linguists

    Earlier this year, a debate was sparked after the difficult task of choosing the right...

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    How translation and localisation can drive results in multimedia content marketing

    How translation and localisation can drive results in multimedia content marketing

    If you’re looking to add an exciting new dimension to your international marketing in...

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    Three different approaches to translation

    Three different approaches to translation

    As the internet and the expectations of customers have evolved, however, it has become...

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    Talking COVID

    Talking COVID

    As the developed world begins to emerge from the pandemic, the impact of COVID-19...

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    Why localised marketing content is key to succeed globally

    Why localised marketing content is key to succeed globally

    This is truer than ever in the post-COVID world, with the pandemic driving a...

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    Machine translation: How to make it work for you

    Machine translation: How to make it work for you

    If you’re planning an international marketing campaign to support an expansion into new global...

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