“Commercial copywriting and translating is a highly skilled job.

Copywriters need to understand the customer and persuasively engage them with a brand’s proposition, while maintaining exacting linguistic standards and remaining within brand guidelines.

By combining native linguistic skills with online marketing knowledge, brands can ensure their international content strategy is delivering. We call this Performance Linguistics™.”

 

Read the full article here.

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Why AI gets the language of games but sucks at translating languages

In an article for Venturebeat, Locaria’s founder, Hannes Ben has been speaking about the barriers that machine learning still has to overcome when it comes to translation. Although we are now seeing machine learning being applied to smart cars, personal assistants, chatbots and video games, it is not yet ready to tackle the world of linguistics.

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