“Commercial copywriting and translating is a highly skilled job.

Copywriters need to understand the customer and persuasively engage them with a brand’s proposition, while maintaining exacting linguistic standards and remaining within brand guidelines.

By combining native linguistic skills with online marketing knowledge, brands can ensure their international content strategy is delivering. We call this Performance Linguistics™.”

 

Read the full article here.

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By Hannes Ben

Hannes, Founder and CEO of Locaria, has over 18 years of expertise in international marketing and localisation. He has partnered with brands like adidas, Gucci and Nike, specialising in multilingual content strategy, media planning and omnichannel marketing. Prior to Locaria, Hannes set up and led international divisions at Forward3D (now Assembly), expanding operations in key global markets, including APAC, EMEA and LATAM. A polyglot with active knowledge of 14 languages, he has lived and worked in 20+ countries and frequently shares his insights as a speaker and author.

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