In an article for Venturebeat, Locaria’s founder, Hannes Ben has been speaking about the barriers that machine learning still has to overcome when it comes to translation. Although we are now seeing machine learning being applied to smart cars, personal assistants, chatbots and video games, it is not yet ready to tackle the world of linguistics.
In the second part of a featured series for The Drum, Head of Locaria Lindsay Hong discusses how the agency approaches gauging international demand, and then implementing an agile expansion strategy.
In an article for Digital Marketing Magazine, Locaria Founder and Forward3D EVP International, Hannes Ben emphasises the importance of Performance Linguistics, or how brands can ensure a high performance international content strategy by relying on the combination of native linguistic skills with online marketing knowledge.
Featured in Campaign, Locaria Founder and Forward3D EVP International Hannes Ben illustrates the concept of Performance Linguistics and highlights the importance of compelling multilingual digital marketing.
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