Contact us
Contact us

“First announced in May, ETAs are set to shake up the world of search. The new format has already started to be rolled out but businesses will be able to keep using the old format, at least until the end of January 2017.

Many marketers have already taken advantage of the extra legroom, yet it’s those in the travel industry who are set to be hit hardest by the move. Given the travel industry’s global reach, it has very specific needs for contextually relevant, region specific ads in different languages.

It’s a mammoth task, but with the right team of linguistic and digital experts, there’s still plenty of time for companies r to successfully transition to an ad format that should boost their ad performance even further.”

 

Read the full article on Travolution.

By Laura Cantora

Learn more

Related Posts

Blogs

Locaria certified to ISO 9001 and ISO 17100 standards

Following an extensive review of Locaria’s workflow and quality processes, the company has this week gained certification by the international quality standards ISO 9001: 2015 and ISO 17100: 2015, for the provision of localisation and multilingual content services and translation services, respectively.

Blogs

Inclusive Writing, S’il Vous Plait

Along with consuming copious amounts of cheese and wine (and revelling in cultural clichés), fervently debating language is one of many pastimes enjoyed by the French. Their most recent fixation: gender-neutral style.

Blogs

European Vs Brazilian Portuguese: Difference To Consider When Targeting Brazil

Portuguese is one of the most spoken languages in the world, with approximately 260 million speakers spread across countries such as Brazil, Portugal, Angola, Mozambique, Cape Verde, Goa, Guinea-Bissau, São Tomé and Príncipe, and Macau.

Blogs

An intern’s perspective of Locaria

Over the summer, Locaria had the pleasure of welcoming our new intern, April Wong, to the team. April is an alumna of King Edward’s High School for Girls and is entering her last year at Edinburgh University, where she majors in English literature and Russian Languages studies. After spending the month of August with us, we caught up with April to find out how her experience went.

Blogs

Meet Vkontakte: Russia’s biggest social network

Generations of Russians continue to be shaped by a platform little heard of outside of the world’s largest country. Vkontakte/ Вконтакте literally translates to, ‘to be in touch’. Otherwise known as VK, it’s Russia’s largest and most popular social network, with the RuNet generation spending more than 2 hours on it daily. 24% of users are under 18, with the majority belonging to the 18-34 demographic. Almost 70% write at least one post per month.

Blogs

Why tone matters: making the right impression in German markets

The German saying, “Der Ton macht die Musik” (the tone makes the music) states an important fact of everyday communication: it is not just what you say that’s important, but also how you say it. It might seem ironic to some that German has a proverb on the importance of considerate communication, given the language and its speakers’ reputation for being direct and sometimes slightly blunt. However, it might be that preference for efficient and precise communication that makes German all the more nuanced and complex.

Blogs

What are Google algorithms?

Google aims to deliver the best search results for its users. How does it do this? Through various complex algorithms used to immediately deliver the best possible results for each query. Google can analyse words, match your search, consider context, and ranks useful pages for you.

Blogs

Germany’s digital landscape vs. online behaviour

More than 4 billion people around the world are using the internet – meaning over half of the world’s population is now online. So how about one of the biggest European markets and leading economies? Regarding the structure of its digital landscape, Germany has trailed behind. Why is this the case, and what are Germans up to when they access the internet?

Blogs

Obligation, love, and chocolate: White Day and localised Ecommerce

We may all be familiar with Valentine’s day, but are you ready for White Day? Valentine’s Day as we know it looks a little different in Japan. With a focus on men, the burden of gift-giving falls exclusively on women.

Get Started

Every beautiful relationship begins with a simple hello.

So let’s chat. It might be the start of something.

Contact us