A call to action (CTA) is a phrase in marketing copy that encourages the target audience to do engage with the content in some way. The goal of the CTA can be varied, from encouraging users to subscribe, read more, sign-up, and more.
However, when translating CTAs, it is important that they are localised for the target audience, to ensure that they are effective. As an example, a very common CTA in English is ‘learn more’. In Korean, a direct translation sounds unusual and rigid and is unlikely to engage audiences. Instead, it should be replaced with 발견해보세요, which is equivalent to ‘discover’.
Also, CTAs which address limited offers need to be treaded lightly as the Korean language is very sensitive and a little change in wording or tone of voice might make something like ‘you’re running out of time’ sound rude.
The following list are examples of calls to action in Korean which can increase your conversion rate and audience engagement.
Top Korean call-to-actions (CTAs):
| English (closest translation) | Korean |
| Find out more | 더 알아보기 OR 확인하세요 |
| Read more | 더 읽어보기 |
| Discover | 발견해보세요 |
| Explore | 찾아보세요 |
| Start now | 지금 시작하세요 |
| Register now | 지금 등록하세요 |
| Subscribe now | 지금 구독하세요 |
| Join now | 지금 가입하세요 |
| Subscribe to our newsletter | 소식을 받아보세요 |
| Download now | 지금 다운로드하세요 |
| Start your free trial | 무료로 체험해보세요 |
| Special Offer | 특별함을 경험해보세요 |
| Get our free consultation service | 무료 상담을 받으세요 |
| Claim your offer (amount) | 한정수량을 놓치지마세요 |
| Claim your offer (time) | 행사가 곧 종료됩니다 |
| Meet your expert | 전문가와 상담하세요 |
Find out more
Check out our French CTAs examples!
Locaria can help you plan and execute your international marketing efforts with focused market research, translation, localisation and other multilingual strategies. To find out more, call us on +44 (0)20 3948 6800.
