Last week, we proudly unveiled a bold, bright, and ambitious rebranding to better reflect our identity as an always-on multilingual content agency. This transformation underscores Locaria’s success in seamlessly integrating research and strategy, ideation, master production, adaptation, data analysis and optimisation into a unified powerhouse.
In today’s rapidly evolving landscape of multilingual advertising, the interplay between language, culture, and technology is crucial. These elements are in constant flux, driven by both organic cultural evolution and human innovation that accelerates the creation of multilingual content worldwide. Locaria stands at the forefront of this evolution, epitomising the fusion of language, culture and technological expertise into a singular, cohesive solution.
Hannes Ben, CEO of Locaria, articulated the vision behind the rebrand: “Our new branding is bigger, bolder, and brighter. It matches our ambition as a future-facing agency with innovation, multiculturalism, and technology at the heart of everything we do.”
Officially registered in 2011, the name Locaria is a blend of ‘loc’ or ‘localisation’—a term within the linguistics industry—combined with the cultural nuance of “aria,” a piece of classical music, part of a larger whole, which provides moments of reflection, emotion, and dramatic intensity. Locarians form a multiculturally rich team and our work reflects our namesake – it’s expressive, emotive and elaborate.
Locaria’s previous logo featured lines to visually represent our core offices, however our global footprint has significantly grown since this iteration. The new logo features a circular shape, intersected with lines to better represent our expansive reach across the globe and interconnectedness as a business.
Despite the rebrand, Locaria has preserved its core DNA. In 2011, we started by producing specialist content for performance digital channels, and continue to do so, however we have since grown to become the always-on multilingual content agency—delivering omnichannel content—that Locaria is today.
Our integrated offering now encompasses cultural consultancy, market research, content adaptation, scaled production, website localisation, and multilingual performance marketing. We have successfully dismantled traditional silos, delivering end-to-end global content activation and optimisation.
This rebrand signals Locaria’s commitment to innovation and excellence in multilingual content creation. As we look to the future, we are excited to continue breaking new ground, continuing our rapid growth and setting the industry standard for high quality localised marketing content.
We would like to thank our in-house design team in Ukraine for putting together our full brand relaunch, including icon design, typeface selection, colour palette, presentation templates, social assets and motion graphics.
This is only the start, and we can’t wait to see the future.
