Latest Posts
Goodbye Trademark: Free ‘Black Friday’ Usage In Germany
Any uncertainty around the use of the term “Black Friday” in Germany is finally over. The German Patent and Trademark Office (PTO) has now declared this term free for all to use in commerce.
Germany’s Oktoberfest: targeting tradition
It’s that time of year again, a time when German beer and traditional Bavarian garments conquer the world — it’s Oktoberfest time. In 2017, 6.4 million people visited the original 16-day-long festival that traditionally takes place in Munich.
Germany’s digital landscape vs. online behaviour
More than 4 billion people around the world are using the internet – meaning over half of the world’s population is now online. So how about one of the biggest European markets and leading economies? Regarding the structure of its digital landscape, Germany has trailed behind. Why is this the case, and what are Germans up to when they access the internet?
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