What Cannes Teaches Us About Global Marketing
What do you get when you combine exclusivity, celebrity, and cinema? The Cannes Film Festival is one of, if not the biggest celebration of cinema in the world.
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Are You Speaking Your Customers’ Language? Localisation And Marketing To A Global Audience
54% of the internet is in English. However, English speakers only make up just over 25% of internet users worldwide.
How The Entertainment Industry Drives Audience Engagement
A film is a product to be marketed like any other. However, the fundamental goal of cinema is storytelling, enveloping the viewer in an experience whether by suspending disbelief, or relating to its audience on a more visceral level.
How localisation can help boost UK tourism
Tourism in the UK is booming. Since the pound dropped in value after 2016’s Brexit vote, tourists are getting more value for money than ever.
An intern’s perspective of Locaria
Over the summer, Locaria had the pleasure of welcoming our new intern, April Wong, to the team. April is an alumna of King Edward’s High School for Girls and is entering her last year at Edinburgh University, where she majors in English literature and Russian Languages studies. After spending the month of August with us, we caught up with April to find out how her experience went.
Obligation, love, and chocolate: White Day and localised Ecommerce
We may all be familiar with Valentine’s day, but are you ready for White Day? Valentine’s Day as we know it looks a little different in Japan. With a focus on men, the burden of gift-giving falls exclusively on women.
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