One Platform, Every Asset, Full Visibility
High-volume creative adaptation creates enormous versioning complexity. Different markets, aspect ratios and languages all multiply the same master asset many times over.
Adaptria, our proprietary content intelligence platform, keeps every version attached to its workflow so you always know its quality control status, who approved it, and where it sits in delivery.
Adaptria connects to the tools you already use, including Frame.io, Phrase TMS, and your existing DAM, CMS and CRM. Nothing is ripped out and replaced. For voiceover and multimedia production, it also secures talent by language and brand, and tracks usage rights across every market.
Read more in introducing Adaptria, or visit the Adaptria page for the full platform overview.
AI That Speeds Up Production Without Cutting Corners
Smart Cropping & Dynamic Text Scaling
AI detects the focal point of a video and reframes it for any aspect ratio, while typography and line breaks adjust automatically for translated text. One master asset produces every format you need, without manual rework. You cut production time on resizes and cutdowns, even during peak seasonal volume.
Generative Image Swaps
Generative image AI replaces backgrounds on a master asset with market-specific scenery. A hotel ad can show a different iconic local hotel in every market, with no reshoot. You reach every market without paying for a market-specific photoshoot.
Automated Quality Assurance
AI checks for missing supers and logos, low-contrast assets and incorrect clear space, and generates alt text and captions. Errors are flagged before an asset reaches a human reviewer. You catch mistakes before they go live, not after a market complains.
Integrated With the Tools Your Team Already Trusts
- Figma — Language workflows built directly into design files, so copy replacement and approval happen where your designers already work.
- Adobe Creative Cloud — Graphic design, video editing and imaging tools connected to the same workflow as everything else.
- Frame.io — Media review and feedback in one shared space, so teams can collaborate from anywhere.
- LucidLink — Secure cloud storage that lets remote teams work in real time from any creative tool.
- Massive.io — Fast, secure transfer for the large media files that fast-paced production schedules demand.
- Phrase TMS — Connected translation memory that keeps language and creative production in step.
Scaling Voice and Video Without Losing the Brand
Locaria uses ElevenLabs for emotive, hyper-realistic voice cloning, HeyGen for accurate lip-sync in video localisation, and Synthesia for avatar-led instructional content.
Every synthetic asset is produced in-market and reviewed for tone, so scale never comes at the cost of authenticity.
Our transcription tool, TranscrAIbe, supports the same multimedia workflows end to end, from first draft to final delivery.
See What This Looks Like on Your Own Content
Tell us about your current stack. We’ll show you where Adaptria and our AI tools fit in, and where they don’t.
Whitepaper: The Case for Centralising Creative Adaptation Systems
Why fragmented, market-by-market production breaks down at scale, and what a centralised operating model looks like instead.