Latest Posts
Locaria’s Chief Operating Officer, Lindsay Hong, Shares Insights in The Drum’s ‘How Advertising Firms Are Helping Rebuild Ukraine’s Ad Sector’ Feature
Following the one-year landmark of the war in Ukraine, the country’s booming international advertising industry has come under immense pressure.
Pants Vs Trousers: Using Performance Linguistics™ in search marketing
Commercial copywriting and translating is a highly skilled job. Copywriters need to understand the customer and persuasively engage them with a brand’s proposition, while maintaining exacting linguistic standards and remaining within brand guidelines.
Taking an Agile Approach to International Expansion
In the second part of a featured series for The Drum, Head of Locaria Lindsay Hong discusses how the agency approaches gauging international demand, and then implementing an agile expansion strategy.
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