Reaching the Chinese audience through social media: the power of WeChat and Weibo
It may shock you to learn that despite being a place where you won’t find any sign of Facebook, let alone be able to share or consume news or content on YouTube, Instagram, or Twitter — China has the world’s largest internet user base, comprised of roughly 700 million people. That’s more than twice the population of the United States. With such a wide reach, you’d be mad to miss China out of your social media marketing strategy.