Witty or earnest, formal or conversational; as a brand, you need a unique voice. Translating is a complex task, with the various connotations and nuances words carry in different communities rendering them incommensurable.
Languages are messy. Brands want to establish their tone of voice and style, whether through text, image, or multimedia content
“The surpassing confidence of any particular use of a word, within a group or within a period, is very difficult to question.” -R. Williams, Keywords
So let’s chat. It might be the start of something.
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