Translation memory software provider, SDL organises several networking events each year in different cities in Europe and North America.On April 25th, Content Team Lead Cristina Marín and Content Analyst Gabriele Spiteri had the opportunity to attend one of their brand new events, a breakfast round table in London.
Every element of localisation entails a choice. When localising into Italian, however, one needs to take into account that the Italian language has welcomed a surprisingly high number of anglicisms within its vocabulary over the last century – more than any other Romance language. English expressions have worked their way into it across a number of sectors, such as sports, economics, finance, fashion and IT to name a few. This phenomenon has recently sparked an active debate over the effect it is having on the language, one that any business acting in the local market must be aware of when planning their marketing strategy. To fully understand the reasons for the competing responses to this phenomenon, it is necessary to understand how it developed in the first place.
So let’s chat. It might be the start of something.
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