As an experienced international PPC agency, we know that every search engine has distinct rules and limitations for keywords and ad copy. Specific skills are required to write effective ads, whilst still adhering to these regulations. Even high quality written content taken from a brand website might not necessarily work persuasively in driving traffic to a page.
Our PPC team are experts at finding the balance between content that sounds natural, drives significant traffic and yet still maintains consistency with brand style and terminology. They base their content on solid keyword research, rather than relying on an English source to ensure full and effective coverage for the market in question.