International SEO & Digital Content Marketing

As an international SEO agency, we know that organic performance requires a balance of linguistic and market knowledge. Our specially trained analysts work closely with both on and off-site optimisation teams to ensure that all content provided is stylistically at the level expected whilst also in accordance with regional SEO requirements. Our expertise is backed up with proprietary technology that helps our teams to efficiently conduct advanced multilingual keyword research. We generate data surrounding user intent, relevancy and the popularity of keywords to build structured, sustainable SEO campaigns. This approach informs our on-site, off-site and even Website Localisation propositions.

Being a diverse multilingual SEO agency, our in-house team represents a broad spectrum of different cultures. There are only two native English speakers in our global team, so being multicultural is part of our DNA. Passionate about their home markets, the team keeps up to speed on current trends and concerns. In addition, our in-market network is not just concentrated in major metropolitan areas, but sits deep within the markets, observing cultural changes at the grassroots level, enabling them to advise clients with authority. Local market analysts are always involved in campaign ideation, ensuring market preferences, key events and current trends are built in from the very beginning. They also liaise with our broad network of online publications and key opinion leaders in their own language and timezone, building strong relationships.

“As a brand, YOTEL is expanding world-wide and our website is becoming the prime booking channel for sales, so we needed to add extra languages to complement our growing audience. We selected Locaria, to deliver Simplified Chinese, German and Italian and we were delighted with their speed of response, flexibility and the quality of their translations. We also co-designed a new update process with Locaria and with our website delivery partner, and we can now easily keep our site up to date and fresh.”

VP – DIGITAL AND IT
YOTEL