Locaria's approach was to combine website localisation& SEO strategies to ensure a seamless transition to the new site, minimise any loss of visibility and, ultimately boost branding. Using our proprietary technology, and origination and optimization techniques, two new sites were launched in Japanese and Chinese.
This included full keyword research and meta descriptions for new pages, and updated content on the front end. The new sites drove exceptional YOY results across both markets with minimal loss of traffic immediately after launch.
Aman Resorts and Locaria have continued to collaborate. We are curating new content for the sites, refreshing existing texts and offering localisation support for new hotel openings, off-site marketing materials and brochures.