Generations of Russians continue to be shaped by a platform little heard of outside of the world’s largest country. Vkontakte/ Вконтакте literally translates to, ‘to be in touch’. Otherwise known as VK, it’s Russia’s largest and most popular social network, with the RuNet generation spending more than 2 hours on it daily. 24% of users are under 18, with the majority belonging to the 18-34 demographic. Almost 70% write at least one post per month.