Market Research

Our data analytics and insights experience delivers exceptional agility and value to the Market Research sector. Working within both qualitative and quantitative research, our language expertise delivers highly localised survey content, eliminating ambiguity and increasing clarity of insight. We fluently navigate the complexities of survey structures and market nuances, powered by market research and linguistic technology.

We provide market research agencies with unrivalled access to digital expertise and localisation of insight programmes. With a pedigree in data analytics and advanced digital research methodologies, we are able to work across global markets, and all end-client verticals.

Our market research solutions can be leveraged from the scoping stage to support key quantitative data-collection frameworks, localised for each language and market. Desktop digital marketing research can furthermore establish market factors which may influence data gathering and insights at the survey stage. 

Following survey completion, Locaria is then able to convert the analysis and insights back to the source language, including open-ended coding and verbatim translations of feedback. Depending on the project objectives, we can extend our own research services to make meaningful recommendations on digital marketing strategy, for each market and in all languages.

Qualitative multilingual research projects benefit strongly from our data-driven language services. We are able to combine a multitude of data insights in addition to in-person sampling, for example, social listening, trend forecasting and terminology research. Using performance linguistics to understand what and how to address qualitative multilingual research, we can localise research scripts to eliminate any ambiguity and using the target language and culture-appropriate terminologies of the sample. This in-depth localisation expertise is critical to analysing multilingual responses across global research projects, to ensure cohesion of the data collection and analysis.

Our processes are fully ISO 9001 and ISO 17100 compliant and we are able to work with a number of market research technology platforms.