Why tone matters: making the right impression in German markets

Why tone matters: making the right impression in German markets

The German saying, “Der Ton macht die Musik” (the tone makes the music) states...

Keywords: a translation practice for digital marketing

Keywords: a translation practice for digital marketing

“The surpassing confidence of any particular use of a word, within a group or...

How to score more points with your World Cup social campaigns

How to score more points with your World Cup social campaigns

In a YouGov survey conducted with 70,000 people across 36 countries last year, it...

Reaching the Chinese audience through social media: the power of WeChat and Weibo

Reaching the Chinese audience through social media: the power of WeChat and Weibo

It may shock you to learn that despite being a place where you won’t...

SDL Trados Roadshow 2018

SDL Trados Roadshow 2018

Every year, SDL organises several roadshows in different locations in Europe and North America...